Apple's next product will be called Apple Reality. (Probably.)
The best clue is the apparent name of their next operating system: "realityOS"
The best guess for the branding of Apple's forthcoming mixed-reality platform is: Apple Reality.
The reason is simple: Apple's most recent naming convention uses hardware platform brands in the operating system names:
Apple Watch: watchOS
Apple iPad: ipadOS
Apple Mac: macOS
Apple TV: tvOS
So, logically — Apple Reality: realityOS
(The main exception is that the iPhone OS is no longer called "iphoneOS," but is instead shortened to “iOS.")
Recently, references to "realityOS" and "rOS" have been discovered in pre-release iOS 13 builds, GitHub repos and even in App Store upload logs.
The GitHub repo even references a realityOS simulator, no doubt so that developers can test realityOS apps.
Apple owns the trademarks for “RealityKit” and “Reality Composer,” which sounds like an SDK for a platform called “Reality,” and an end-user tool for creating content for a platform called “Reality.”
Leaks and speculation suggest that Apple will ship its initial augmented reality glasses in the form of virtual reality glasses. Like the iPhone, which captures a real-time video of your physical view and superimposes virtual objects upon it, the glasses will also have cameras that capture real-time video and add digital content to it.
Although Apple is rightly more excited about augmented reality than virtual reality, its first glasses will also enable VR.
A later, more advanced product will superimpose virtual content on top of your natural view through clear lenses. The ultimate goal is a product that look just like conventional eyeglasses and sunglasses, but which are in fact augmented reality glasses. Give Apple a few more years for that one.
The Apple Reality platform will be powerful and expensive. Respected analyst Ming-chi Kuo says it will be as powerful as a MacBook Pro. Tech news site The Information reported on the existence of prototypes that pointed to two 8K displays. I believe that's overkill on both battery drain and price, and predict Apple Reality glasses will have two 4k displays at most.
Apple's old target for shipping was this year. But leaks and credible rumors point to next year for the release.
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